The Audience Travel Audit is tallying up nicely. This is a way for those who stumble into the audit booth at the MCA to bring attention to their own before and after. I ask visitors how they got to the museum, and where they came from, and we plot these details on the blackboard in coloured chalk pencils.
I am constantly having to reassure shamefaced car drivers that nobody’s judging them, indeed it’s anonymous anyway. I just want their data! But as it turns out, many more folks seem to be taking public transport to visit the MCA:
(This photo is from a few days ago. When I get a sec, I’ll give a more accurate update on the league tables.)
And here’s Bec adding herself to the Travel Audit map at the exhibition opening night:
…and a closeup of the map epicentre in progress (different forms of transport are colour-coded: blue is train, red is car, yellow is bus, and so on).
I overheard one staff member of the Art Gallery of NSW wryly remarking to an employee of the MCA, that if I had just been collecting visitors’ postcodes as well, I’d be basically doing the job of the organisation’s Market Research department. Hmm…